Custom Website
A site built around your business, not a template
Templates force your business into someone else's structure. A custom build starts from what you actually sell, who buys it, and what they need to see before they act — then makes that fast and findable.
What you get
The parts of the job that decide whether it works.
Design from scratch
A visual identity and layout system built for your content, not adapted from a demo site that sold something else.
Fast by construction
No page builder overhead. Optimised images, minimal JavaScript, and Core Web Vitals treated as a requirement.
SEO built in
Clean URL structure, per-page metadata, schema and a sitemap from day one — not retrofitted after launch.
Content you can edit
A CMS configured around your actual content types, so updating a page does not require a developer.
Accessible by default
Keyboard navigation, visible focus, real contrast ratios and semantic structure throughout.
You own everything
Your code, your hosting, your domain, your analytics. No proprietary lock-in and no licence that expires.
How it works
Four stages, no surprises about what happens when.
- 1
Discovery
What the site needs to achieve, who it speaks to, and which pages actually carry the business.
- 2
Design
Wireframes then visual design, reviewed on real devices before a line of production code is written.
- 3
Build
Semantic, accessible markup with the CMS wired to your content model and SEO handled as part of the build.
- 4
Launch & support
Redirect mapping from the old site, analytics verification, and a support window after go-live.
What ships
Everything below is included, not quoted as an extra later.
- Custom design in Figma
- Fully responsive build
- CMS configured to your content types
- On-page SEO & schema
- Redirect map from the previous site
- Analytics & Search Console setup
- Performance & accessibility pass
- Training session and documentation
Questions people actually ask
Custom build or WordPress?
WordPress is the right answer when you need a large, frequently edited content site and a familiar admin. A custom build wins when performance matters, the content model is unusual, or you want no plugin dependencies.
What does a custom site cost?
It scales with page count and how much of the design is bespoke. A focused brochure site sits well below a content-heavy site with a custom CMS model — I quote against a fixed scope after discovery.
Can you migrate our existing content?
Yes, including a redirect map from old URLs to new. Migrations are where most sites quietly lose their organic traffic, so this is treated as part of the build rather than an afterthought.
What happens after launch?
A support window is included for fixes. Beyond that I offer ongoing care, or I hand over documentation so your team can take it from there.
What it costs
Three starting points — Launch, Growth and Scale — with the scope tailored in discovery. The full breakdown sits on the services page.
See pricingReady to talk about custom website development?
Tell me where you are now and what you are aiming for. You will get a straight answer on scope, timeline and whether I am the right person for it.