SEO & Paid Ads
Traffic that converts, measured honestly
Rankings and impressions are inputs, not outcomes. I fix the technical foundation, build the content architecture that earns organic traffic, and run paid campaigns judged on qualified leads and revenue.
What you get
The parts of the job that decide whether it works.
Technical SEO audit
Crawlability, canonicals, indexation, structured data and Core Web Vitals — with a prioritised fix list, not a 90-page PDF.
Content architecture
Hub-and-spoke topic clusters and internal linking that tells search engines what you are actually about.
Paid search & social
Google, Meta, TikTok and Snapchat. Tight ad groups, aggressive negatives, and creative tested against real hooks.
GA4 & conversion tracking
Events that map to business outcomes, server-side where it matters, and consent handled properly.
Landing page CRO
The campaign is only as good as the page it lands on. I fix both, because optimising one alone wastes the other.
Reporting you can act on
One dashboard, the metrics that drive decisions, and a monthly note on what changed and why.
How it works
Four stages, no surprises about what happens when.
- 1
Audit & baseline
Where traffic comes from today, what converts, and which technical issues are suppressing what you already have.
- 2
Fix the foundation
Indexation, canonicals, speed and tracking. Running ads to a broken funnel just buys the problem more traffic.
- 3
Build & launch
Content clusters shipped alongside campaigns, so organic and paid reinforce rather than compete.
- 4
Iterate on data
Weekly optimisation on search terms and creative, monthly on structure and content gaps.
What ships
Everything below is included, not quoted as an extra later.
- Prioritised technical SEO fix list
- Keyword & topic cluster map
- On-page optimisation across key templates
- Schema & structured data implementation
- Campaign build (Google / Meta / TikTok / Snapchat)
- GA4 event & conversion setup
- Landing page recommendations
- Monthly performance reporting
Questions people actually ask
How long before SEO shows results?
Technical fixes can move things within weeks if pages were being suppressed. Content-led growth realistically takes three to six months. Anyone promising faster is either lucky or lying.
Should I run ads and SEO at the same time?
Usually yes. Paid gives you conversion data in days that organic would take months to produce, and that data tells you which content to build.
What is a realistic starting ad budget?
Enough to gather signal — typically a few thousand per month per channel. Below that you are optimising noise, and the management overhead outweighs the return.
Do I keep access to my accounts?
Always. Ad accounts, analytics and Search Console stay in your name with you as owner. I work inside your accounts, never my own.
What it costs
Three starting points — Launch, Growth and Scale — with the scope tailored in discovery. The full breakdown sits on the services page.
See pricingReady to talk about seo & paid ads?
Tell me where you are now and what you are aiming for. You will get a straight answer on scope, timeline and whether I am the right person for it.