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Custom Website case study

AdmissionToday — Counselling Portal

A counselling portal covering MBBS, engineering and management admissions — 3,800+ colleges with cutoffs, seat matrices and fees, plus a college predictor and expert guidance flow.

Next.jsEducationSEO
Visit live site
Admission Today homepage with college search and featured universities
Industry
Higher Education
Timeline
8 weeks
Year
2025
Role
Design, Development, SEO, Ads

Results at a glance

3.7x
Blended ROAS
$11.50
Cost per lead
3.0%
Conversion rate
+140%
Traffic lift
$4,200
Ad spend

Goals

  • Bring in qualified counselling leads
  • Expand SERP coverage across colleges, courses and exams
  • Reduce bounce on landing pages

What I built

  • Hub-and-spoke information architecture across colleges and exams
  • Programmatic college pages driven from a single dataset
  • Speed and Core Web Vitals fixes

Outcome

  • 3.7x ROAS
  • Average session duration up 29%
  • Bounce rate down 19%

Services delivered

  • Portal UX
  • College & exam databases
  • College predictor
  • Search campaigns

Stack

design
Figma
dev
Next.jsTailwind
marketing
Google Search
seo
Topic hubsSchemaProgrammatic college pages

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