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WordPress case study

CloudLearn — LMS & Funnels

A custom WordPress LMS build with a rebuilt checkout and performance SEO — 4.4x ROAS and an 18% lift in checkout completion.

WordPressWooCommerceCRO
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CloudLearn course platform interface
Industry
EdTech
Timeline
7 weeks
Year
2023
Role
Design, Development, SEO, Ads

Results at a glance

4.4x
Blended ROAS
$14.30
Cost per lead
3.2%
Conversion rate
+120%
Traffic lift
$5,000
Ad spend

Goals

  • Increase course enrollments
  • Speed up a checkout that was losing buyers
  • Lower cost per click on search

What I built

  • Simplified cart and checkout flow
  • Tightly themed ad groups with an aggressive negative list
  • Image compression and CDN delivery

Outcome

  • 4.4x ROAS
  • Checkout completion up 18%
  • CPC down 23%

Services delivered

  • Custom WP theme
  • Checkout UX
  • Search & display ads

Stack

design
Figma
dev
WordPressWooCommercePHP
marketing
Google SearchYouTube
seo
Core Web VitalsFAQ & Product schema

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