WordPress case study
Euroconnect — Visa Consulting
How a custom WordPress theme, a rebuilt lead funnel and paid search took Euroconnect to 6.2x blended ROAS with a $12.10 lead CPA.
WordPressSEOPaid Ads
- Industry
- Travel & Consulting
- Timeline
- 5 weeks
- Year
- 2024
- Role
- Branding, Design, Development, Ads, SEO
Results at a glance
6.2x
Blended ROAS
$12.10
Cost per lead
4.8%
Conversion rate
+210% MoM
Traffic lift
$8,400
Ad spend
Goals
- Create a trustworthy B2B brand presence
- Generate qualified travel leads at a sustainable cost
- Hold sub-2.5s LCP on mobile
What I built
- Lightweight custom theme with server-side caching
- Dedicated lead funnel pages fed by high-intent keyword ads
- Schema and Core Web Vitals fixes to lift rankings
Outcome
- 6.2x blended ROAS within 45 days
- Lead CPA dropped from $28 to $12.10
- Average mobile LCP of 1.9s
Services delivered
- Logo & brand kit
- WordPress custom theme
- Landing funnels
- Paid ads
- On-page SEO
Stack
- design
- FigmaIllustrator
- dev
- WordPressPHPACFTailwindRedis cache
- marketing
- Google AdsMeta AdsGA4
- seo
- SchemaCore Web VitalsInternal links
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