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E-commerce case study

Pawan Jewellers — Fine Jewellery Store

A boutique jewellery storefront built around a curated 24-piece edit — rings, earrings, necklaces and bracelets — with ordering and styling guidance handled over WhatsApp instead of a heavy checkout.

Next.jsE-commerceLuxury
Visit live site
Pawan Jewellers homepage with editorial hero and gold jewellery photography
Industry
Jewellery & Retail
Timeline
3 weeks
Year
2026
Role
Design, Development

Goals

  • Make a small catalogue feel considered rather than sparse
  • Keep the buying conversation human, on WhatsApp
  • Photograph-led design without sacrificing load time

What I built

  • Editorial hero and a curated-edit framing instead of an endless grid
  • WhatsApp handoff at every decision point, pre-filled with the product
  • Optimised imagery with explicit dimensions to hold layout stable

Services delivered

  • Brand-led storefront design
  • Product catalogue
  • WhatsApp ordering flow
  • On-page SEO

Stack

design
Figma
dev
Next.jsTailwind
commerce
WhatsApp orderingWishlist
seo
Product schemaMetadata

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