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E-commerce case study

ProbProducts — DTC Launch

A DTC brand taken from zero to 3.9x ROAS in its first 30 days — branding, Shopify build and paid acquisition.

ShopifyLiquidBranding
Visit live site
ProbProducts direct-to-consumer Shopify storefront
Industry
E-commerce
Timeline
4 weeks
Year
2024
Role
Branding, Design, Development, Ads

Results at a glance

3.9x
Blended ROAS
$7.60
Cost per lead
2.6%
Conversion rate
+310%
Traffic lift
$3,100
Ad spend

Goals

  • Launch the brand and land first sales
  • Keep acquisition cost low from day one
  • Build a remarketing audience

What I built

  • UGC-style creative built for cold traffic
  • High-intent interest stacks on Meta
  • Email capture on first session

Outcome

  • 3.9x ROAS
  • AOV up 17%
  • List growth of 2,100 subscribers

Services delivered

  • Logo & packaging
  • Shopify build
  • Acquisition ads

Stack

design
FigmaIllustrator
dev
ShopifyLiquid
marketing
Meta Ads
seo
Collections SEO

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